It was great to visit the Design Museum in London recently, where our designers had the opportunity to explore some of classic exhibits including California: Designing freedom.

The exhibition focused on the growing entrepreneurship from the American state, which is well known for leading the way in the technological and online design world. It was great to see how well known and loved products such as the iPhone, Google Maps and Fitbit have changed in design and become such integral parts of people’s lives, changing the way a consumer not only interacts with the product but how the product shapes the user’s life, and even changes their behaviour.